Instagram introduced a new feature that simplifies music discovery for both artists and fans. Now, if someone hears a song they like in an Instagram post or Story, they can instantly save it to their Spotify playlist with just one tap. 

This update has rolled out worldwide for iOS and Android users, making it easier to connect your Instagram content with your Spotify streams.

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How It Works

To use this feature, users need to link their Spotify account to their Instagram profile. Once connected, an ‘Add’ button will appear whenever music plays in a post or Story. With one quick tap, the song is saved to their Spotify ‘Liked Songs’ and ‘Your Library.’

This update strengthens Instagram’s partnership with Spotify, following the recent option to share Spotify listening activity through Instagram Notes. It also puts Instagram in direct competition with TikTok, which already offers a similar feature that lets users save songs to platforms like Spotify, Apple Music, and Amazon Music. While Instagram currently supports only Spotify, it may expand to other streaming services in the future.

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Why This Matters for Artists

For independent musicians, this is a game-changer. Now, fans can easily save your tracks, leading to more streams, greater exposure, and a stronger connection between your Instagram presence and Spotify audience. Whether you're promoting a new release or trying to grow your fanbase, this tool makes it seamless for casual listeners to become dedicated fans.

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Make the Most of It
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1. Use the ‘Add’ Button

• Regularly remind your audience in captions, Stories, and Reels to tap the ‘Add to Spotify’ button when they hear your song.
• Use a call-to-action like:
  “Love this track? Hit ‘Add to Spotify’ and keep it on repeat!”
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2. Create Engaging Content Around Your Music

• Behind-the-Scenes Clips – Show how the song was made to create a deeper connection.
• Lyric Videos & Visualizers – Keep fans engaged with dynamic content.
• Fan Challenges & Trends – Encourage UGC with a dance, challenge, or trend.
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3. Share Fan Reactions & User-Generated Content

• Repost Stories or videos of fans using your song.
• Host a giveaway where fans must add your song to their Spotify and share it on their Story.
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4. Use Instagram Notes & DMs for Direct Promotion

• Post a Note mentioning your new track, e.g., "New song out! Add it to your Spotify"
• Engage with fans in DMs, thanking them for adding your song.

5. Collaborate with Influencers & Other Artists

• Partner with influencers to create content featuring your song.
• Do collab posts with other artists so their followers discover your music.
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6. Include the Feature in Your Release Strategy

• On release day, post a Step-by-Step Story showing fans how to add your song to Spotify.
• Offer an exclusive sneak peek or BTS content for those who add your song.
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7. Optimize Your Spotify Presence

• Make sure your Spotify profile is up to date with good visuals, bios, and links.
• Encourage fans to follow your Spotify after adding your track.

Want to ensure your music is available for fans to save and stream? Sign up with Collabhouse to distribute your tracks on Spotify, Instagram, and beyond. Take advantage of every opportunity to grow your audience and get more streams!

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